OUR STORY
The Brand
Atelier Frittelloni was born with the intention to show that is possible to produce high-quality garments with a sustainable approach.
One of the main values for us is realizing all our products with zero material waste and high-quality materials.
​
We believe that is possible to be a fashion brand where the word sustainability is not an imposition but it is a way to create a community and to show our love for our planet
A circular economy, zero waste and natural materials are the goal that we are persecuting to achieve.
​
The design
At Atelier Frittelloni, Haute Couture is governed by art, craftsmanship, sustainability and personalisation. From gala dinners to red carpet events, premières to weddings, our customised designs bring our clientele’s sophisticated vision to life, harnessing the highest echelon of craftsmanship and innovation, creating visionary gowns which are suitable for any occasion, style or body. Each unique creation is guided at every step by our art director at our atelier based in London. Our bespoke designs are meticulously crafted embracing Maison's unique codes that celebrate nature and femininity.
Craftsmanship
Every garment produced by Atelier Frittelloni is produced by hand, with extreme attention to detail and finishing.
Our goal is to realise unique, eternal pieces designed with the proposes to become a way to show your identity and uniqueness.
We believe is essential to reduce to zero our material waste and to realise a perfect fit garment for each of our clients and it is for this reason that we are producing every single garment to order.
​
"As a fashion designer,
I decided to embrace the concept behind the craft and hand-made garments.
Growing up in a big Italian family, one of my favourite memory from my childhood is my grand-ma realising embroidery on my corredo ( blankets and towels for my life after the wedding ) and for me that is the biggest expression of her love. Indeed, with her gesture and her care, she infused a piece of her soul on that piece of fabric, changing the values behind it forever.
I truly believe that, as a designer, my job is to infuse a piece of the soul into every single garment that I realise.
I must take care of every single part of the process: from the fabric research to the details. The focus is to create unique pieces, with a transparent production and with a zero-waste impact "
​
Marta Frittelloni, Founder and designer